Chobani Greek Yogurt is stepping up its courtship of kids ? and their parents, by offering Chobani Champions Tubes, a direct challenge to General Mills' Go-Gurt.
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Greek yogurt is taking over the dairy aisle, but will kids bite?
The question is a critical one for General Mills, which is a dominant player in yogurt for kids, with about half the market. It's also important to Chobani, the leader in the Greek yogurt category, which is stepping up its courtship of kids - and their parents.
It's a difficult question to answer, though. That's because the same reasons some adults prefer Greek yogurt over the traditional yogurts Americans usually eat may not mean much to children. ...