Amy Poehler works on the set of Best Buy's humor-focused advertisement for Super Bowl XLVII.
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Best Buy Co. has enlisted actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during Super Bowl XLVII.
The Minneapolis-based electronics chain said Wednesday it will air a 30-second spot featuring Poehler, fresh off her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game, which airs Feb. 3 on CBS.
The ad will convey a branding message and comes as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, ...