Poehler tapped for Super Bowl ad

Best Buy Co. has enlisted actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during Super Bowl XLVII.

The Minneapolis-based electronics chain said Wednesday it will air a 30-second spot featuring Poehler, fresh off her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game, which airs Feb. 3 on CBS.

The ad will convey a branding message and comes as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, ...